Senior category, commercial and data expertise, sharpened by AI, that turns complexity into growth opportunities your team can act on.
We identify the white space your competitors haven't claimed yet. Using retail data and category expertise, we show you exactly where to play and why.
No more agonising over spreadsheets. We build the frameworks and AI-powered dashboards that turn complex retail data into clear recommendations your leadership team will trust.
Walk into your next JBP fully prepared. We build the commercial arguments, category stories and range recommendations that move buyers.
Access senior commercial thinking without the headcount cost. We embed alongside your team and stay focused on what moves the needle.
Whether you have a wealth of data or limited information, we help you identify the opportunities that will make the biggest difference.
| Your Challenges | Our Impact |
|---|---|
| Too much data, not enough time | Fast, focused analysis |
| Limited resources or capabilities | Flexible expert support |
| Unclear priorities | Prioritised opportunities |
| Retailers to convince | Winning commercial stories |
A focused, time-boxed engagement built around a specific commercial question: category strategy, a range review, a growth opportunity analysis, a dashboard or scorecard, or a retailer selling story. Scoped to what you actually need solved.
Ongoing senior support for teams who want a trusted commercial partner embedded over time, so you're never without a category and commercial lead when it matters.
The support you need, when you need it, to match your priorities and resources.
DISCOVIA was founded by Simon and Sajeew, two FMCG commercial professionals who between them have led category strategy, shopper insights, and data & AI work across Nestlé, PepsiCo, Beiersdorf and McCormick, with international experience spanning the UK, France and Australia. We know what good commercial decisions look like. And we know how long they usually take to make. We built DISCOVIA to change that.
These are the businesses where our founders built their careers, not a client list. It's the experience we bring to every engagement.
Most consultancies give you either senior category thinking or modern tools, rarely both. Discovia was built to close that gap: category and commercial judgement built over 15+ years in FMCG boardrooms, backed by AI-driven tools that get through the data cleanly and clearly. That combination has been proven where it counts, in front of retailers, by Simon and Sajeew in their FMCG careers, winning listings and shelf space on the strength of the rationale, not just the relationship. The thinking stays senior. The tools are there to sharpen it, not replace it.
A brand needed a category strategy built from a wall of data, retail sales, shopper behaviour, pricing, competitor activity, pulled from multiple sources with no single clear picture. Turning that into one clear, defensible rationale changed two things. Internally, it gave the brand a strategy it could stand behind with confidence. With retailers, it gave them a rationale they trusted enough to back, which turned the conversation from defending a request into growing the category together. Share grew. So did the brand's space on shelf.
15+ years in FMCG, leading category strategy, shopper insights and commercial strategy for global and challenger brands.
Outside work he's usually chasing the next challenge, running, football, padel or skiing, or off exploring somewhere new with his partner and their dog.
LinkedIn
10+ years in FMCG commercial roles, now focused on category strategy, commercial management, and applying AI and data to make FMCG decisions faster.
Outside work, he's driven by a love of travelling and exploring new places, alongside a genuine passion for technology.
LinkedIn30 minutes to understand your challenges and identify initial opportunities.
We'll be in touch within one business day to find a time.